Written by Kate Manley
There is no question that background music creates its own atmosphere, especially when shopping.
Most large fashion chains supply their stores with playlists that reflect their customer base; they choose the genre of music designed to influence how you shop and guide your habits as you move through the store.
Music, particularly during fashions shows, has always played a pivotal role, with brands like Chanel, Armani and Hugo Boss choosing to headline the classical violinist Charlie Siem. This perfectly enhanced the experience of high end fashion with a sense of luxury, strengthening their brand identity and creating customer loyalty.
Recently, mega elite brand Louis Vuitton took the collab of music and fashion a step further. Pharell Williams (think 2013 hit single ‘Happy’) was invited to create a men’s range for the fashion house and this collection was subsequently a commercial hit as popular as his music. His spectacular runway music featured a live soundtrack thanks to a 40-piece orchestra with pianist Lang Lang and a 70-strong gospel choir.
Here in Hervey Bay, it’s not so much ‘Love Is in the air’ as Spring is in the air. So this month, we are featuring all things natural, from lovely lightweight linens to crisp cotton separates you will love.
- Diamond patterned olive linen/cotton pants teamed with white feathered edge linen/cotton tee and adjustable star necklace.
- Olive linen dress featuring side pockets, beige linen one button classic blazer, pearl and rose gold long necklace.
- White linen pants with beige linen oversized tee, multicoloured stitching and feathered edges, fine tassel necklace.
- Floral patterned blush pink and ink blue linen dress, crossbody tan leather bag and small freshwater pearl necklace.
- Pale grey linen resort pants, multicoloured cotton tee, pale pink relaxed jacket with pockets, adjustable crystal necklace.
