Written by Marta Hackett What is branding? For new small business owners, understanding the art of branding can be a challenge. But with a bit of knowledge, you’ll feel confident and empowered to elevate your brand. In essence, branding is how a person intuitively feels about your business. A brand is a reputation. Designers use…
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Written by Marta Hackett @The_Solutionist Choose fronts that fight for your business. Not against it. Often overlooked, fonts are an influential communication tool in your business. I encourage clients to choose fonts to represent their brand personality and convey the right message to attract their ideal clients. So how can you do that? Here are…
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Written by Marta Hackett People need connections more than ever. They want to build a relationship with you and connect with your business like a friend. As a business owner, it is your responsibility to learn about your customers and deliver their needs. Knowing your customers’ needs and desires will help you serve them and…
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Written by Marta Hackett Considering the growth throughout the Fraser Coast (inadvertently the healthy competition) is your business in need of a brand refresh? Usually less expensive, less intensive and quicker than a rebrand, it might be what you need. If you’re sitting on the fence about this investment, read on! I’ve included my top…
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