Seal of approval

Written by Marta Hackett

Love wine? Read a designer’s secrets to selecting the best wine at Relish!

There are many indicators of great wines that we can count on to help us pick a good bottle, the taste, the smell and the crystalline appearance.

The packaging may attract us, but how much trust can we put into the alluring bottle shapes, colours and labels? Equip yourself with four packaging secrets to nab yourself a great wine this Relish. It all comes down to how much you want to spend.

The cap matters: Good aged wines will usually have a cork. If you’re prepared to spend $50+ on a bottle of wine, then a cork cap may be for you. A screw cap can cheapen the look, but it can indicate that the wine company places a high value on quality assurance. Some corks can leave wine tainted. Screw caps are less expensive to produce, which may reflect in the price of the bottle. So, when shopping for a $20 wine, opt for a screw cap as you can count on the drink to be better quality as the packaging budget was minimal.

Legend has it that a deep punt (base on the wine bottle) is a clue to a good wine. Fine dining restaurants have the best wines and are known for selecting deeper punts as it provides good grip for waitstaff to pour the wine one handed over a napkin laced arm.

Packaging is a power tool when positioning a product. A company might have a poor harvest resulting in an average wine and may need to sell it cheap. They would need a wholesale bottle and simple label design that will be affordable to produce as the package. If they have a good year with a great wine, they will have a higher revenue and be able to afford a custom bottle with textured label and a quality seal to showcase the premium quality.

Turn the bottle over and discover the information on the back. Has the company put emphasis on the story of the wine? Does it explain the fruity notes, flavours, the aging process, the year, or the region? Quality seals and stamps of approval are also a great indicator of a good bottle.

Final tips:

$20 spend: look for a simple, well balanced label design with stamps of approval that mention tasting notes. Screw caps are the way to go.

$50+ spend: look for premium and customised packaging like a unique bottle shape, gold or coloured foil, textured papers and in-depth notes about the flavours, location and year of the wine. If you like legends, check that the bottle has a deep punt. Need great packaging for your product?

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