Cool and calm, just like Hervey Bay

Written by Kate Manley

With a population of around 60,000 and visitors numbering around 650,000 per annum, Hervey Bay is a very desirable place to live as well as a mecca for tourists.

As a stopping off point on the way to Fraser Island or Lady Elliot Island, eco-tourism on the Fraser Coast is thriving.

It is no surprise that the Hervey Bay fashion scene is alive and well. Boasting a subtropical climate, a superb north facing 9 kilometre pristine beach and a laid back lifestyle, the choice of clothing is very relaxed.

So this month we are featuring some of our most popular selling outfits all of which accentuate the breezy, casual, comfortable and cool direction of the Hervey Bay fashion aesthetic. And if you shop hard wearing, breathable, natural fibres such as cotton, linen and silk, you’ll be combining luxury with longevity. Happy shopping!

  • Stretch jersey shorts with zip pockets & sleeveless cotton paisley embraided top.
  • Striped linen shorts & fine linen frayed sleeved top with sequinned star.
  • Fine striped 100% cotton pants with broderie cuffs & cotton frayed neck waffle top.
  • Linen cap-sleeved dress with pockets & finest cotton patterned tunic / overshirt.
  • Finest cotton patterned maxi-dress with webbing tie-belt.