Written by Kirsty Chenery
Here at Mineral Earth, we pride ourselves not only on the quality of treatment we provide, but also the high standard of products we recommend.
We invest in our partners with two things in mind: The high level efficacy of the product, and importantly the ethos behind the product. Inika, Medik8, Payot and Waterlilly all have a strong stance against animal testing and not only will they never test products on animals – neither do their suppliers nor any third parties.
Inika don’t sell their products where animal testing is required by law. They are a truly cruelty-free brand, and we love that!
When I was first looking for a makeup brand to stock in clinic, Inika stood out to me for a few different reasons. They were Australian, organic, vegan, and had a great ethos behind their brand.
As a dermal clinician, looking after and treating skin is my top priority. One thing I struggled with regarding recommending make up was how many chemicals most makeup brands contain.
How could I recommend any make-up that took away from everything I was trying to fix and prevent in a clients skin to only be covered up by the same problem causing the conditions? Think blocked pores, skin ageing, breakouts and those annoying lumps and bumps (I struggled with these exact skin conditions for years before I found chemical free makeup).
Inika believe it is important to know what you are putting on your skin, which is why they pride themselves on creating a 100% natural product that is effective and completely free of synthetics. Inika is the highest certified beauty brand worldwide!
My favourite product from Inika, that I just can’t live without is their Liquid Foundation. It contains Hyaluronic acid (a humectant that actually binds moisture to your skin!) Jojoba Oil, Argan Oil, Kakadu Plum extract and Avocado Oil. This bomb of a combination all works together to reduce breakouts, soften and plump dehydrated skin and heal inflammation. You couldn’t ask for more from your make up!
If you would like to know more about this stunning makeup or even better, try it for yourself we offer free colour matches and consultations at Mineral Earth.
You can also pick up a trial pack for only $19 that includes a primer, liquid foundation, loose mineral powder and BB cream. Do your skin and our wildlife a favour and switch to chemical free, cruelty free makeup today!