Florals and fashion

A love story

Written by Roxanne Spies

Florals are a staple for most womenswear Spring/Summer collections, and in news that will shock no-one, I am a big fan! Whether it’s floral-inspired fascinators/headwear for the races, modern corsages for formals, or everyday wear made from beautiful floral prints, flowers and fashion really are a love-match that will continue to stand the test of time.

Whether fresh, preserved or dried, floral headwear designs (think: crowns, fascinators, headbands, pins and clips – oh my!) get me crushing HARD. They’re also one of my favourite things to make. Not just for the races, these pieces are embraced by brides, are popular for babies for first birthdays or baby photoshoots, and are a staple on the runway for fashion houses like Rodarte.

(Photos by Jessica Gunn Photography – of Hey Posy creations)

When it comes to everyday fashion, this season’s botanical graphics range from striking bolds and exotics, to feminine and seductive wildflowers and roses, and digital florals. If you love this look, you’ll find it at some of my favourite local boutiques like HOUSE of HOLABOX in Maryborough and Pocket in Hervey Bay.

(Available from Pocket and House of Holabox)

One tradition that has survived the test of time when it comes to formals are corsages and boutonnieres. With the current popularity of dried and preserved flowers, it’s no surprise to see more modern looking florals being worn. We love!

(Photos by Jessica Gunn Photography)

Flowers will always play a big part in weddings, however we’re starting to see florals move beyond the bouquets and table arrangements. From floral pocket squares (rather than the traditional boutonniere), to floral-print bridesmaid dresses or subtle floral lace/embellishments on bridal gowns, flowers in bridal fashion are definitely having a moment. I also adore the move from neutral colour palettes to brights over Spring/Summer.

(Photos by Jessica Gunn Photography with Hey Posy bouquet.)